A Reuters article focusing on the state of the music industry, concludes that Macs are more than just devices to listen to music, but are a driving force in the US$7 billion musical instruments industry.
“Indeed, Apple’s Macintosh computers have been able to record and play sound for years, but these days, they are also able to act as musical instruments,” wrote Reuters reporter Sue Zeidler in her review of industry on the heels of the National Association of Music Merchants (NAMM), annual convention held last week in Anaheim, Calif.
“Synthesizer and virtual studio programs, backed by Apple’s powerful G3 and G4 Macintosh computers, enabling musicians with these computers to set up their own studios costing anywhere from a few hundred to a few thousand dollars,” she wrote.
“If you want to compose music, you don’t need any add-ons with a Mac,” Art Now, a New York-based professional musician, told Reuters. “With other PCs, there’s always a catch. But the Macs G3 and G4 are made for music,” he said.
Apple has shown a concerted effort over the last few years to increase its presence in the music industry. Apple featured a Music & Audio showcase at last July’s Macworld in New York City, which included developers showing the latest Mac products and tools for music and audio creation, production and processing, mastering, CD authoring, MP3 publishing, music education as well as the latest innovations in music and audio networking.