TargetWorlds — a firm that creates highly targeted, measurable marketing campaigns — uses Apple’s QuickTime multimedia technology to lets customers publish videos on private-label Web sites.
“This week I received 20 conference flyers in the mail,” Dale Orlando, producer of television documentaries and videos and CEO of TargetWorlds, says in an
Apple Hot News story. “All the flyers said was ‘Come to our conference!’ Nobody ever tells you anything other than ‘Come to our conference!’ With online travel videos, people can get a sense of a conference belonging to the world. It’s like, ‘Look, if you come to Boston, here’s what we can offer you.'”
To make it easier for marketing professionals to promote their cities and events, Orlando and her partner, Creative Director Emily Robinson, have created an online video marketing service that allows subscribers to publish videos on private-label Web sites, send video e-mails, and create customized video email campaigns. The QuickVu system is based, as mentioned, on QuickTime, as well as Flash. It also uses Power Macs to digitize, edit, and compress the video, and Apple’s WebObjects to stream clips over the Internet.
“We made a decision early in our business to use QuickTime,” Orlando told Apple. “Even in its infancy, QuickTime looked so much better than other formats. And we are real quality people. We didn’t want to put things out on the Internet that looked awful. There were enough awful things out there already.”
Both she and Robinson use Power Macs.
“I like working with a sophisticated system that is a lot easier and more responsive to doing the things we want to do,” Orlando told Apple. “Eventually we’ll be bundling email and other services together as we bring our different regional sites up online. That’s the advantage when you have a Power Mac. You don’t need a lot of other stuff.”