Kicking off Apple’s semi-annual meeting for financial analysts Apple CEO Steve Jobs reiterated the announcements at the recent Macworld Expo in San Francisco: the titanium PowerBook (“the product that has gotten the most airplay”), the new G4 desktops (“the high end models are still on target for shipping in February), iDVD, Mac OS X’s impending release, and Apple’s focus on the “digital lifestyle.”
The CEO, who seemed a bit more subdued than usual, told the assembled analysts that Apple did hope to lure Wintel users to the Mac platform this year. However, he added that there would be a big focus on serving the installed base of users.
“We have lots of things in the works to appeal to Wintel users, mainly by making the most competitive products we can,” Jobs said. “However, entering 2001, with the economic climate the way it is right now, we and a lot of our compatriots in this industry are going to be looking to drive sales to our installed base, as well as pulling customers from our competitors. We’re spending a lot of energy on reaching our base of pro customers with exciting new products. And this will be an important part of our strategy this year.”
The CEO admitted that Apple didn’t know what sort of “economic hand” the computer industry, as well as many others, would be dealt this year. However, he thinks that the economic “ripple” is just beginning to be felt.
“We’ll have to wait and see what hand we’re dealt, but, fortunately, we have a loyal customer base and a segment of that is our pro customers,” Jobs said. “Hopefully, they’ll hold up better than many.”
Jobs said there were many ways that Apple could improve, but the economic slowdown they announced near the end of 2000 wasn’t just an “Apple only phenomenon” that some predicted. It was widespread, he added.