SiPix, a new company with the modest goal of “delivering category killer digital imaging appliances to the consumer market,” officially opened its worldwide corporate headquarters this week. And Mac products are under consideration.
The company will design and offer digital imaging products for consumer and prosumer markets, including digital cameras and handheld printers. SiPix’s mission statement is to “provide a complete digital imaging product and service chain, from capture to print, and from hardware to media, thus enabling the sharing of images instantly and globally, at an affordable price for everyone.”
“Of course, Sipix in 2001 will look at the Macintosh market, as it is an important area for these markets,” Alexander Curyea, SiPix public relations manager, told MacCentral.
SiPix has received strategic funding exceeding US $100 million led by Goldman Sachs, the global investment bank. Other key investors include Baring Private Equity Partners, CitiCorp Capital, Worldview Technology Partners and Telligent Investment Management. The company’s first group of new products will be announced at the PMA International Convention and Trade Show in Orlando, FL, Feb. 11-14.
The company has dedicated plants for digital imaging appliances in Zhuhai and Shanghai, China, and an even larger new facility under construction in Zhuhai. Curyea said SiPix will have the capacity to manufacture approximately one million digital cameras per month this year. In the US, China and Taiwan, SiPix has established a total of five research and development laboratories.
“Today, digital imaging products provide overly complicated and expensive solutions in a market where users are looking for convenience, high quality and affordability,” said Tenny Sin, VP of sales and marketing. “SiPix is making the digital imaging world approachable, easy and fun for everyone. We’re delivering products with cutting-edge technology and trend setting designs at affordable prices that can be used and enjoyed by anyone, anytime, anywhere.”