Phil Schiller, Apple’s senior vice president of worldwide product marketing, demoed the just-announced new versions of Final Cut Pro 4, DVD Studio Pro 2, and Shake 3 yesterday during his NAB 2003 keynote address.
With help from Paul Saccone, Final Cut Pro product marketing manager, Schiller showed the audience — which included mainly journalists and digital video professionals — some of Final Cut Pro’s 300 new features. Stuart English and Ted Schilowitz of Panasonic also came onstage to tout the benefits of Apple’s high-end video editing application.
“There’s a whole ecosystem occurring around Final Cut Pro’s workflow,” Schiller said.
After Schiller introduced DVD Studio Pro 2, Brian Schmidt, product marketing manager, gave the audience a taste of what’s coming later this year. Shake 3 was demoed by Dion Scoppettuolo.