MacCandy has released PromoPal 1.0, a new Mac OS X application designed to aid software developers who want to publicize their new products.
PromoPal includes an assistant that enables users to plug in some basic information about their shareware or commercial applications, including the targeted audience and features and benefits. PromoPal then generates a press release for you automatically, which you can tweak and modify, customize with colors and fonts, and then send to a built-in list of Mac news and update sites.
PromoPal is now available for download from the MacCandy Web site and costs US$15 to register.