The MacAuthority, an Apple specialist in Nashville, Tennessee, will have a presence at the
2003 Nashville Film Festival, which is running this week (April 28-May 4).
The Nashville Film Festival (NFF) was founded in 1969 and is one of the longest running film festivals in the country. Hosted by Regal Cinemas 16 in the Green Hills area of Nashville, the festival has seen double-digit growth in the past five years. Over 11,000 people attended the 2002 event.
Each year, the NFF receives submissions of over 1,000 features, documentaries, shorts, animated works, experimental film and children’s films. Over 200 top entries from all genres are selected for the competition and shown on four screens throughout the event. And since it takes place in “Music City,” part of the NFF’s focus is on music in films.
A variety of tech companies display in the Regal Cinemas lobby during the festival. Representatives from the MacAuthority will be there May 1-3.
“Last year Dell had a pathetic display, so I felt we had to go and show ’em how it’s done,” Lucas Leverett, the MacAuthority’s art and promotions director, told MacCentral. “We’ll be showing off a lot of pro audio and pro video stuff to get the film festival crowd interested in Macs if they’re not already — and if they are already, we want them to know about us.”
At the MacAuthority’s booth there will be a dual 1.25GHz Power Mac running Final Cut Pro on a 20-inch display, a 17-inch PowerBook running audio software, a flat panel iMac, and iPods. The Mac dealership will broadcast the box-office schedule using Apple’s new Keynote presentation software. And they’re providing wireless Internet access for the NFF. The Internet access is part of the company’s Community Wireless Internet Program that
started in February.
The MacAuthority will also have crowd giveaways. The staff will be on hand for questions, and a pro audio specialist will be around Thursday and Friday evening to answer questions and conduct demos.
“This is the first time we’ve done this at the Nashville Film Festival,” Leverett said. “They’re gearing up for a bigger and better direction at the festival. We feel this is good for us and good for Apple. In fact, we’d love to see Apple involved in future years.”