Data suggests that parents are taking an active interest in the games their kids play, according to the Interactive Digital Software Association (IDSA).
96 percent of parents polled in a recent consumer survey pay attention to the content in the video games their kids play, and two-thirds of those polled say that games are a positive influence on their kids.
What’s more, 44 percent of those parents play games with their kids daily or weekly. 60 percent of parents play games with their kids at least once a month. 89 percent of the time, parents are present when their minor children buy games.
IDSA President Douglas Lowenstein said that the data points to the acceptance of video games as a family activity. “When it comes to computer and video games, parents are involved every step of the way,” he added.
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