Apple won a Silver D&AD Award (Yellow Pencil) for its flat panel iMac G4 in the Product Design category at last night’s 2003 D&AD (Design and Art Direction) awards. D&AD describes its Yellow Pencils awards as “the Oscars of the creative industry,” according to
Apple’s Xserve had nabbed a Silver nomination, but won no award. Last year the iPod took home a Gold Award, while the iBook and Titanium PowerBook G4 were previous Silver award winners.
This year was the first in eight years that no company won the highest D&AD accolade, the Gold Award (Black Pencil). D&AD judges are under no obligation to award a Black Pencil since “it rewards only work that sets a new standard in its field or breaks the mould in some way” and “is always a rarity,” Macworld UK notes.
D&AD is a professional association and charity representing the UK’s design and advertising communities.