asked Apple vice president of industrial design Jonathan Ive some questions about the new Power Mac G5 in an impromptu interview
to the site.
Ive calls the look of the new G5 as “minimal and simple,” and explained that Apple’s design team focused on getting rid “of anything other that what was absolutely essential.”
The streamlined architecture of the system “makes it easier to build and easier for people to work with,” said Ive, who illustrated this by removing a pair of fans used to circulate air within the case. The fans are not connected by ribbon cables or wires — they instead slide into a pair of power slots.
Apple’s (and Ive’s) legendary attention to detail abounds in the muscular new Mac: Two thirds of the case is made from a continuous piece of curved aluminum, according to Wired News, with another section forming handles at the front of the back. A case side door provides access to the components therein, and on the door’s inner face users will find imprinted instructions for adding more RAM.
When asked to compare Apple’s new effort with the industrial design of PC manufacturers who cater to gaming enthusiasts like Alienware and Falcon Northwest, Ive responded, “It’s really much more potent when you don’t put on a veneer pretending to be powerful.”
“It is very utilitarian,” Ive said of Apple’s latest design. “It’s the use of material in a very minimalist way.”