Apple’s retail store strategy is beginning to look more and more like a good idea, according to an
Investor’s Business Daily article. Though analysts don’t think that Apple will make any major market share gains against the 800-pound gorilla that’s Windows, the Investor’s Business Daily story says that:
Apple has gained market share in the U.S. consumer segment in the two years since it opened its first retail stores.
The company anticipates breaking even with its retail division for the fiscal year ending Sept. 27.
The stores have raised Apple’s profile.
Though there are some downsides to the retail strategy — for example, the stores have increased the company’s fixed operating costs and have caused conflict with its resellers — it’s a smart move overall, says Steve Baker, a retail analyst with NPD Techworld.
“That’s how they have to go to market nowadays,” Baker told Investor’s Business Daily. “I understand the financial guys’ concerns. But on the other hand, I don’t see how they survive (without having their own retail shops).”