Apple’s retail store strategy is beginning to look more and more like a good idea, according to an Investor’s Business Daily article. Though analysts don’t think that Apple will make any major market share gains against the 800-pound gorilla that’s Windows, the Investor’s Business Daily story says that:
Though there are some downsides to the retail strategy — for example, the stores have increased the company’s fixed operating costs and have caused conflict with its resellers — it’s a smart move overall, says Steve Baker, a retail analyst with NPD Techworld.
“That’s how they have to go to market nowadays,” Baker told Investor’s Business Daily. “I understand the financial guys’ concerns. But on the other hand, I don’t see how they survive (without having their own retail shops).”