Earlier this week Apple and Volkswagen (VW) announced a new “Pods Unite” promotion that rewards buyers of VW’s Beetle sedan with a free iPod and connectivity kit. Now, Apple has posted a
QuickTime video to its Web site.
The spot starts out showing the curves and lines of Apple’s chrome-and-white colored iPod and a similarly endowed Beetle. Gradually, the words “Buy a New Beetle. Get a new iPod.” appear on the screen, as the Beetle’s driver gets in her new car, removes the iPod’s earbuds from her ears, and plugs the device into an attachment in her car. The spot ends with the slogan “pods unite” in red lettering, with VW’s logo and its own slogan, “Drivers wanted,” appearing on screen.
The video on Apple’s Web site is part of
a larger promotion
that runs through the end of September. The “Pods Unite” promotion will be highlighted in newspaper, television and radio advertising nationally and locally, and iPod kiosks will be presented in VW dealerships around the US.
VW buyers who purchase the new Beetle will get a 15GB iPod and a connectivity kit to enable their new car’s soundsystem to play the music they store on their iPod. The combination is valued at about US$600, according to a statement released earlier this week.