Apple documents its involvement in the recent
Phish festival, known by the band members as “It,” held last weekend in Limestone, ME. The event drew more than 70,000 fans from around the country for three days. iMacs and iTunes were instrumental in making it happen, too.
The House of Live Phish was a special tent set up with almost two dozen iMacs equipped with CD-R burning drives. Each Mac sported more than 150 live Phish tracks in iTunes. Upon entry, concertgoers were presented with a Phish blank CD-R, instructions for iTunes and a staff escort. They could then burn a custom mix-disc containing the Phish tracks of their choice to disc. “The tent ran at full capacity, with lines outside until 4AM each night,” noted Apple.
What’s more, the band, known for its improvisational performances that last for hours, rented a 100,000 watt radio station and broadcast the event commercial free. The station was completely driven by iTunes, according to Apple — its Web page shows Phish frontman Trey Anastasio on the station’s mic with a pair of iMacs displaying iTunes behind him.
More pictures and details of the festival are available at Apple’s Web site.