Apple Australia is working to smooth out problems with its reseller channel as it irons out its cross-product supply problems, according to an iTnews Australia article.
Resellers at Apple’s recent national channel conference on Hamilton Island, Australia, said the company’s executives — including Apple’s new Australian head, Tony King– promised “to address its continual failure to supply enough products to meet demand, although it was less clear how this would be achieved,” the iTnews reports. Adam Steinhardt, managing director at South Australia-based reseller NextByte, said Apple had committed to tackling supply issues, particularly for the iPod music player, the article adds.
Arno Lenior, marketing director for Apple Australia, confirmed the company was addressing its failure to forecast demand across its product range. “The bottom line at the moment is that we have had much more demand than we originally accounted for,” he says in the iTnews article. However, he didn’t explain exactly how Apple would address the demand-supply problems — only that they were investigating different options.
Apple also saw “significant” opportunities for its push into the corporate and government space, Lenior is quoted as saying. He feels the company could sign more resellers for its Xserve range in particular.
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