School superintendents and district IT managers will keep Apple from regaining its former top position in education, Charles Haddad opines in his latest
Byte of the Apple
Business Week Online
. Haddad feels that Apple’s real battle in regaining lost market share in education is “about behavior, not pricing.”
Haddad says that today’s PCs have little price advantage over Macs (particularly the eMac), but Apple’s struggling in the education marketplace because of the “lemming” effect. Modern info-tech managers are out to impose uniformity, “and there’s no mystery about how they’ll achieve that uniformity,” he says.
“Nursed on Wintel, they’re pushing PCs. It’s not really about price, despite some IT managers’ false claims,” Haddad writes. “The truth is, they want what they know, what they’re comfortable with. And parents all follow the leader and take the same path. It’s all vaguely reminiscent of those Apple ads from the 1980s, depicting human drones in shades of gray marching together, watching Big Brother on the big screen — until one hurls a hammer at the screen.”
Many teachers still prefer Macs, but not so most school superintendents, he adds. Still, Apple isn’t surrendering the education market, but is “fighting back harder than ever, adopting the tactics of its opponents and going after whole school systems.” But Haddad doesn’t feel the company can turn the tide.
“The lemmings, I’m afraid, have won the day in education,” he concludes.