Apple Korea has opened an Apple Experience Center in the COEX Mall in southern Seoul in an effort to lure in local computer customers, according to an article in the Korea Herald.
Customers at the center can look around and test the latest Apple hardware and software — the goal is to increase Apple’s share in the domestic market. Apple plans to open other Apple Experience centers in Gangnam subway station, Apgujeong and Sinchon, the article adds.
COEX Mall Apple Experience Center is operated by Macrobiz, a partner firm now in charge of Apple Korea’s retail sales.