Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing will talk about the “future of digital production” at the International Broadcasting Convention, or IBC, according to a Videography article. IBC will be held in Amsterdam Sept.11-16.
During his speech — which will take place at the Okura Hotel, Grand Ball Room on Saturday, Sept. 13 — Schiller will talk about the fundamental shifts that are changing the film and video industry and how Apple intends to move with these with the introduction of its new range of products, Videography reports. He’ll discuss such products as Final Cut Pro 4.0, Shake 3.0 and DVD Studio Pro 2.0.
IBC is only one European event in which Apple will participate this month. The company will also play a major role at Apple Expo 2003, which happens in Paris, France from September 16 – 20, 2003. Apple CEO Steve Jobs is expected to take the Apple Expo keynote stage on September 16th.