on Friday introduced the PowerShot Digital ELPH SD10, a 4-megapixel digital camera that measures 3.6 x 1.9 x 0.7 inches and weighs 3.5 ounces. Due in mid-October, the device — which is Mac OS X and iPhoto compatible — has a suggested retail price of US$449.
The camera comes in four art deco-tech colors: grand piano black, iridescent white, satin bronze patina and platinum silver. The SD10 uses Canon’s DIGIC (Digital Imaging Integrated Circuit) Imaging Processor that combines image processing and camera function control into one chip. The DIGIC Processor offers the added benefit of faster display and write-times for each image and low power consumption, which saves battery power, according to Canon.
The SD10 supports Direct Printing, which lets you print photos without connecting the camera to your Mac; PictBridge, a protocol that lets you print directly to other brands of PictBridge compatible printers; and Exif Print, which lets you transfer camera settings and data from the camera to the printer. What’s more, the SD10’s DPOF 1.1 (Digital Print Order Format) lets you specify which images to print — or execute batch printing of selected images.
The PowerShot Digital ELPH SD10 camera sports a four-element 6.4mm (equivalent to 39mm in 35mm format) f /2.8 single focal length lens and a 5.7x digital zoom. The camera also features a 1.5-inch color LCD monitor, and through-the-lens (TTL) 5-point AiAF autofocus. The camera’s shutter speeds (mechanical and electronic) range from 15 to 1/1500 of a second; there are six white balance modes including Auto, Daylight, Cloudy, Tungsten, Fluorescent and Fluorescent H settings.
This is also the first PowerShot camera with three new camera settings: Super Macro mode, which supports auto-focusing on subjects as close as 1.2 inches from the tip of the lens; Quick Shot mode, which reduces the time lag between pressing the shutter button and starting the exposure; and Clock Display mode, which shows year/month/day and hour/minute/second displays in Shooting Mode when you press two buttons at once.
The SD10 cameras’ built-in flash features auto/on/off/slow sync operation modes and covers a span of 1-6 feet in normal shooting mode when ISO sensitivity is set to Auto. Maximum distance can be increased to about 13 feet at ISO 400. Red-eye reduction is also available in Auto mode.
The camera offers Super Fine, Fine and Normal JPEG compression modes and features resolution settings of 2272 x 1704, 1600 x 1200, 1024 x 768 and 640 x 480 (VGA) for still images. The SD10 can shoot movie clips with sound up to three minutes apiece at resolutions of 320 x 240 or 160 x 120. Sound memos up to 60 seconds can be recorded with the cameras’ built-in microphone and attached to individual still images during playback.
The camera comes with a 32MB SD memory card and has video out and USB ports. Dedicated accessories will include color-coordinated soft cases and an all-weather housing that allows underwater photography at depths up to 9.8 feet.