Storage-maker LaCie has partnered with Texas-based retailer CompUSA to offer its storage products throughout the chains U.S. operations. LaCie also announced that it will sponsor the America 24/7 project lead by Rick Smolan and David Elliot Cohen.
CompUSA will carry LaCie’s d2 product line, expanding to include LaCie’s range of hard drives, DVD and CD Design by F.A. Porsche. LaCie recently announced a new line of mobile hard drives designed by F.A. Porsche and a new ultra-portable DVD±RW drive by the same designer.
“This is a very significant partnership, because it gives us great exposure in one of the nation’s largest and most respected computer retailers,” said Mathieu Gasquy, LaCie vice president of Sales. “The timing is perfect and we are very excited to launch our new designer line of storage products with CompUSA.”
In sponsoring America 24/7, LaCie has donated a number of its products for the production of the project. America 24/7 will be produced using LaCie’s electronblue monitors which are dedicated to the digital content creation professionals and d2 Hard Drives designed for storing, archiving and backing up large-scale files.
“The electronblue monitors are the best CRTs on the market,” said America 24/7’s Art Director Brad Zucroff. “LaCie’s blue eye vision calibrators allowed us to approximate what the printed page would look like. Basically, what we saw on the monitor is what we got off the press in Tokyo.”
America 24/7 brings together the work of thousands of professional and amateur photographers documenting an ordinary American week. They photographed their homes, their families, their pets and their communities. Then they uploaded more than two million pictures to America 24/7’s Mission Control in San Francisco, where they used Macs to do it all.
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