Apple has already put into rotation on prime time television a thirty-second advertising spot for its popular iPod device. The ad features the music of hip hop artists Black Eyed Peas (a featured artist on Apple’s iTunes Music Store). Now the company has followed up with a similar ad with a rock and roll theme instead.
The new spot features different music, but the same basic theme — black silhouettes of people listening to white iPods, set against brightly colored backgrounds. The movement is interspersed with the words “iPod” and “Mac or PC,” then the ad closes with the Apple logo. The soundtrack is “Are You Gonna Be My Girl” by Jet — also featured on the iTunes Music Store.
Both ads are available for viewing on Apple’s Web site, if you have QuickTime 6 installed.
Both ads are raising awareness of the iPod at a time when Apple is making a push into the Windows world with its iTunes software. Apple CEO Steve Jobs introduced the company’s iTunes for Windows software at a special event in San Francisco, Calif. The event also featured dramatic improvements to Apple’s iTunes Music Store, and the introduction of new software and accessories that enable Apple iPods to record voice and transfer files from digital camera media cards.
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