Macworld UK quotes Apple Store Europe director Francois Duquesne as saying that “the crisis is under control,” responding to criticism that the company has had
a difficult time implementing a new logistics system for the European version of its online store.
Duquesne confessed that customers purchasing items through Apple’s European online store “have not been receiving products in the timeframe [Apple] said they would.”
Macworld UK reports that at one time, 39 percent of Apple’s online customers experienced delays. Duquesne noted that this number has dropped to “10-15 percent of orders,” and predicted that Apple will have the situation firmly in hand within two weeks.
The problems have been the result of an upgrade that was made in July, according to Duquesne, colliding with an explosion of new Apple Store business. As part of the solution, Apple has been working with its partners to increase warehouse capacity. It’s also added personnel to answer customer calls.