The New York Post
that Apple is negotiating a 21,000-square-foot lease for the GM building’s underground concourse in Manhattan. It would be the company’s second Manhattan store — Apple already has a showcase retail store in SoHo.
Details are sketchy, and queries to Apple and the real estate broker responsible for the sale didn’t net any substantive response, but one broker said that Apple is known to have been scouting Fifth Avenue locations near this spot.
Many of Apple’s retail stores have been situated in high-profile suburban shopping malls and plazas, located near large population centers. The company has also used major urban locations to create larger stores to showcase its goods — in addition to the SoHo location, Apple’s North Michigan Avenue location in Chicago, its Grove location in Los Angeles, and the first international store — Apple Store Ginza in Tokyo, Japan — have proven to be huge draws.
The report suggests that if Apple does occupy the location, it will have “a mini-entrance at the edge of Fifth Ave.” that leads into a space that once housed a Vidal Sassoon salon, a travel agency and other shops.