New York-based developer Veer, who prefer the unique over been-there-done-that, have assembled a new typeface collection called Umbrella. It’s a compilation hand-picked from the work of relatively unknown typographers and graphic designers better known for other work.
Veer cites a “flexible, buried treasure philosophy” as the handle which unfolds Umbrella, and the company says that attitude will steer them toward future additions to the collection. The 46 typefaces included feature a variety of calligraphic, handwritten, decorative, and display styles. For example, Orion is “upright, linear,” while Argenta is “casual, handwritten,” and Malbeck “energetically sloped.” Brea was created by Corey Holms, who designed the logo for HBO’s show The Sopranos.
“Umbrella is a novel and much-needed collection that shows the Veer team’s passion for type,” said Holms. “I know that finding the perfect typeface, one that hasn’t been seen a million times before, can be a real challenge. Thankfully, Veer is dedicated to discovering and presenting these typographic gems to a wider audience, and marketing them in a way that hints at their creative possibilities.”
Umbrella type families are immediately available for download from the Veer Web site with prices starting at US$35. They are available in both PostScript and TrueType formats and can be previewed with Flont, Veer’s Web-based interface. Anyone interested in submitting typefaces for Umbrella should e-mail the company.
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