Hasbro has launched a new Web site to help market its new line of Xevoz action figures — customizable 5-inch toys that you can build yourself and then play with against other Xevoz players. The Web site features the Xed Arcade — games that can be played on either Macs or PCs equipped with Macromedia Flash software.
Three games have been put online so far, with others on the way. The games include Descent — a pachinko-like game in which balls descend in random paths through the play area; Xcellerator, a slots machine-style game; and D_COD_R, a hangman-style game in which players are challenged to decode the Xevoz language into English. Players can win Xeds, an online currency that can be used to “purchase” parts for players’ virtual warriors, extending the Xevoz action figure play experience to the online realm.
The games were developed by Seattle, Wash.-based Martini Design, a firm specializing in graphic design, demo creation and interactive Web development.