Apple’s Web site home page now prominently features a splash graphic announcing the Pepsi+iTunes music giveaway, which kicks into high gear on February 1st with the airing of a Pepsi ad during Super Bowl XXXVIII. What’s more, Apple is providing additional details about Pepsi’s campaign.
Apple’s site is hosting a copy of the press release that Pepsi posted on wire services on Wednesday, with details about a total of five new commercials that Pepsi will air during the Super Bowl’s first, second and third quarters. As it turns out, the Pepsi iTunes 100 Million Song Giveaway is only one such ad.
As has been previously revealed, the Pepsi iTunes giveaway spot — entitled “I Fought the Law” — will feature 16 teenagers who have been sued by the recording industry for illegally downloading music from the Internet. What’s more, the press release hosted on Apple’s site features screenshots to show you what to expect.
The ad kicks off a promotion that will last through February and March: Pepsi will randomly mark 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist with codes that can be redeemed for a free song from the iTunes Music Store. Pepsi and Apple have said that up to 100 million winning codes will be distributed — buyers will have a 1 in 3 chance of winning.