VARBusiness, T.C. Doyle says that independent Apple resellers from coast-to-coast are expressing “an undercurrent of dissatisfaction” with their relationship with Apple. Apple’s continued push into the retail space with its own stores is the cause.
Apple-authorized resellers are not allowed to service iPods, said Doyle. Nor are they given advance information on prices and products, or prioritized access to products in short supply. Apple’s own retail stores get them before major distributors like Ingram Micro and Tech Data, according to the report.
Doyle said that the problem has been exacerbated by Apple’s recent elimination of about a dozen dealer sales representatives. Some dealers are purportedly told to ask their local Apple retail store for help.
“One thing partners want is to make peace with Apple’s beautiful stores. Now they’re just a source of friction. But they could be an invaluable resource if Apple would coordinate its activities with partners,” said Doyle. Doyle added that many independents want to work with their local Apple retail stores, especially to make sure help is given to those customers who need more service or more specialized solutions than the Apple retail stores can provide.