Pepsi Australia offers iPod an hour thru July 11

Pepsi Australia is trying its hand at an Apple promotional tie-in, but instead of giving away iTunes Music Store songs like their American counterpart, they’re giving away 15GB iPods — one an hour every hour until midnight, July 11, 2004. Participants use Short Message Service (SMS), a feature on cell phones and other devices, to send in a unique code on the back of their label from participating Pepsi, Pepsi Max and Pepsi Light containers; Pepsi in turn notifies the winner by SMS. Winners are drawn hourly from that hour’s entries. There’s an additional chance to win, as well: All the entries received during the contest’s entire duration will be pooled for a final drawing for one of 10 iPods on September 24, 2004.