Apple on Friday won four prizes — two Gold, one Silver and one Bronze — in the
2004 Industrial Design Excellence Awards (IDEA), which were sponsored by BusinessWeek magazine and which will appear in the July 5 edition of the publication. 130 winners took home prizes in 12 categories, with Apple winning for Gold awards for the iPod mini (
Consumer Products ) and the Power Mac G5 (
Computer Equipment ), a Silver award for the iSight (
Business & Industrial Products ) and a Bronze for its Wireless Keyboard (Computer Equipment).
Last year the company nabbed two Gold IDEAs (for its 12- and 17-inch PowerBooks) and one Silver (for its Xserve), while in
2002 it won five total: four Gold for its retail Apple Stores, its Macworld Conference & Expo San Francisco presence, its flat-panel iMac and its iPod; and one Silver for its revamped iBook.