Apple’s summary data for its third quarter of fiscal year 2004 yields some interesting facts about the number of computers and iPods sold, and where they’re selling. Here’s a look at Apple’s quarterly results, by the numbers.
Apple sold a total of 876,000 CPUs for the quarter. iMacs and eMacs made up the single biggest block — 243,000 units moved during the quarter, resulting in $235 million in revenue. iBooks came in a close second with 240,000 units, or $261 million in revenue. PowerBooks also made a strong quarterly showing this quarter: 220,000 units moved. Priced higher than Apple’s consumer systems, the PowerBooks added $435 million to the company’s bottom line. And Power Macs — including Xserve servers — pushed 173,000 units, or $332 million.
Apple saw a 14 percent increase in total units sold year over year, and a 17 percent sequential quarterly improvement. Of that, PowerBooks showed the strongest year to year growth — a 37 percent improvement. Power Macs showed a 30 percent year over year improvement in sales, though they showed a small sequential drop of 1 percent. 26 percent more iBooks were sold for the third quarter compared to last year. iMacs and eMacs dropped 15 percent year to year, however, though they showed a positive sequential increase of about 12 percent.
iPods had another record quarter — 860,000 iPods and iPod minis were sold during the quarter, good for another $249 million in revenue. That’s a 7 percent improvement over the second quarter, and an astonishing 183 percent increase year over year. Apple’s iTunes Music Store turned in $73 million in revenue for the quarter, and also generated a small profit for the company, according to CFO Peter Oppenheimer, though he did not elaborate.
Apple’s strongest geographical operating segment was the Americas, where the company sold 472,000 units and generated $1.018 billion in revenue. Europe came in second with 191,000 units generating $408 million in sales. Apple’s retail stores, combined, produced $270 million in revenue for the company with 191,000 CPU units sold, and Japan trailed with 82,000 units selling for a total of $172 million in revenue. Other segments — including the Asia Pacific region and Apple’s FileMaker Inc. subsidiary — produced $146 million in revenue for a total of 58,000 units sold.
Apple saw an 8 percent drop in peripherals and other hardware sales sequentially, though that’s still a 30 percent increase over the same quarter last year, responsible for 219 million on Apple’s bottom line. Software and other sales generated $210 million in revenue for Apple this quarter, up 12 percent quarter to quarter and up 31 percent year over year.