Apple is reaching out to colleges and universities with its recently-unveiled iTunes on Campus institutional licensing program. The program enables campus administrators to distribute iTunes at no cost and also provides promotional artwork and information to help get the word out.
Unlike some other institutional licensing programs from competing music services, Apple’s “iTunes on Campus” push doesn’t give students free access to otherwise protected online content — but the cost to the educational institution is free. Instead, the program is positioned as a way for schools to officially distribute iTunes software through their campus networks or through individual CDs that are then handed out to students.
Authorized representatives from higher education institutions are encouraged to register for the iTunes on Campus program online.