Subscribers to the digital video recorder service TiVo can now choose a
as part of the company’s TiVo Rewards program. Subscribers earn points by referring friends to the service or by using a TiVo Platinum MasterCard. The points are redeemable for such gifts as a 140-hour TiVo box, a laptop bag, a wireless network adapter or the iPod, a 4G model that comes with the TiVo logo etched on the back. TiVo Series 2 DVRs start at US$99.99 for a 40-hour model, with the service selling for $12.95 per month or $299 for a lifetime subscription.