Ad agency and project management software developer Creative Manager Pro announced on Monday the release of Creative Media Manager, an application that bridges the company’s Creative Manager Pro and Strata Marketing’s Strata media management system. Creative Media Manager is a new feature in Creative Manager Pro 7.3 that enables users to share media buy information generated with Strata’s media buying system and integrate it with Creative Manager Pro’s project management and budgeting functions.
Strata’s system features research and reporting capabilities, the ability to buy radio, TV, cable, print and outdoor ads, invoice matching and reconciliation, exporting to Microsoft Word or Excel, multi-market reports and more. This is a free upgrade for existing Creative Manager Pro customers.
Creative Manager Pro is a Web-based application that works on both PCs and Macs from any location and over any connection. It helps you manage contacts and leads, chart important statistics, create project schedules and task lists, approve such paperwork as timesheets and budgets, review and approve artwork, balance your books and more. You can try out an online test drive of the software before you spend US$39 per user per month (with a five-user minimum) on the hosted version, which is a subscription-based model with a one-year agreement. If you’re interested in a solution that doesn’t include an accounting function, the company also offers Creative Project Manager, which runs $35 per user under the same terms. For details on the purchased version, contact Creative Manager Inc. for more information.