Apple Computer Inc.’s iTunes Music Store still isn’t available in Canada, but iPods are — and now Pepsi drinkers can try to win a free iPod, courtesy of Pepsi-Cola Canada Ltd. The company is giving away an iPod every hour for the next twelve weeks — the contest runs through December 25, 2004.
The contest, open only to legal residents of Canada, uses PIN codes found under the caps of specially marked 591mL bottles of Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, Pepsi Vanilla, 7Up, Diet 7Up, 7Up Citrus Splash, Mountain Dew, Mug Root Beer and Lipton Brisk Iced Tea. Users enter by either submitting the PIN code through their cell phone’s text messaging capabilities or online. Each hour, one entry is drawn from among all eligible entries submitted during the preceding hour.