Select members of the press on Monday received an invitation to to a special Apple event taking place at the California Theatre in San Jose, Calif. The theme of the event would appear to be musically-related and is capitalizing on Apple’s recently unveiled iPod and iTunes Music Store promotion with legendary rock band U2, judging from the invitation received by MacCentral. “Steve Jobs, Bono and The Edge invite you to attend a special event,” reads the top of the invitation. The invitation-only event is scheduled to take place at 10AM Pacific Time on October 26, 2004.
Last week Apple unveiled a new promotion with U2 to celebrate the release of a new single called Vertigo, available for purchase and download from the iTunes Music Store. A new 30-second television ad spot featuring the song has Apple’s familiar colored backgrounds and silhouetted figures dancing with their iPods, but the U2 ad clearly features the visages of U2 performing the song. An extended music video version of the spot is available for viewing from the iTunes Music Store.
“You will hear more about Apple and U2 working together in the coming weeks,” said Apple in a statement at the time the new spot debuted. It’s already in heavy rotation on prime-time television.