There’s a new conference happening concurrently with this year’s
Macworld Conference & Expo. It’s called
Context, and it’s described a new series of events that “bring together marketing, creative services, and IT groups within an organization to explore the technical, artistic and sociological ramifications of data-driven, opt-in publishing.” Context, created by IDG World Expo, has announced three conference tracks for its inaugural event, which happens from January 12 – 14, 2005 at the Moscone Center Esplanade in San Francisco, Calif.
The conference tracks include the creativepro Conference, aimed at creative professionals; the Opt-In Conference, for marketing and business professionals; and the Pages Conference, for IT and production managers. Pricing and details are available on the Context Web site.
IDG World Expo executive producer Gene Gable — founder of Context — explained the show’s purpose in a recent statement. “Context will address the challenge of how to speak to customers and other information users as individuals — as unique consumers with unique needs. The three conference tracks are designed to help companies communicate one-to-one with their customers, and to automate the process of publishing so that they no longer have to re-handle content over and over again for each delivery medium.”
IDG World Expo owns and produces Macworld Conference & Expo and Context. Mac Publishing LLC owns MacCentral and Macworld.com. Both are business units of International Data Group (IDG).