Fans of the Simpsons or blockbuster movies like Die Hard are now able to own the familiar theme music, made available as full song downloads and ring tones in an online library at
At the Consect Mobile Music Conference in Miami Beach, Fox Music Executive Director Greg Curtis unveiled the service to executives from major cellular carriers, record labels and consumer device companies.
In total, 190 full songs and 73 ring tones are available at the online store. Polyphonic ring tones and master tones, priced at $1.99 and $2.50 respectively, can be played on phones owned by customers of AT&T/Cingular, T-Mobile, and Spring PCS. The full songs are available only in the WMA file format and will match the iTunes price of $.99 per track.
Fox Music has earned 75 Emmy, Grammy, and Golden Globe nominations and is one of the top ten music publishers in the United States. Famous tunes include themes from shows like 24 and The NFL on Fox and movies like Alien vs. Predator.
The service is intended to be a cross-promotional tool for Fox’s current programming and a first step into wireless as a new medium for future promotions. “We look at this not only as a cornerstone for Fox Music,” Curtis said, “but also a launching pad for enhanced relationships with the major wireless carriers.”
The company will roll out a WAP version of the music store in 2005, making the downloads available directly to a cell phone and the music available at the store will be promoted extensively in Fox products like DVDs and movie trailers.
For now, Curtis hopes that the service will offer consumers immediate satisfaction—a recognizable soundtrack for their daily routines or incoming calls—through the online medium, while allowing Fox Music executives to learn more about what fans of their programming will want in future digital initiatives.