relates that the BBC saw 70,000 downloads of its In Our Time radio program during November when the show was offered in MP3 format. Crediting podcasting for increasing the number of downloads, Simon Nelson, controller of BBC Radio and Music Interactive said, “We’ve been surprised and delighted by the demand for downloads of what is one of our most challenging programs. It demonstrates the public’s appetite for new ways of listening.”
This is the second time the BBC has conducted download trials. In April and May of 2004 Nobel prize-winning poet and playwright Wole Soyinka’s 2004 Reith Lecture series on the Climate of Fear on Radio 4 received 50,000 downloads.