Apple Computer is out in full force at the NAMM music show being held this week in Anaheim, Calif. Highlights of the company’s booth — which is modeled after a large Logic Pro box — are its consumer-level
Being a trade show for professionals it may seem a bit out of place to showcase a consumer application like GarageBand, but Apple said the application is being well received by the industry because of its power and potential.
“GarageBand is helping to foster growth in the industry,” Kirk Paulsen, Apple senior director, market development professional applications, told MacCentral. “It is getting musicians more comfortable working with computers.”
Apple is also highlighting the easy transition and upgrade path it has with its different applications. Starting off with GarageBand to the intermediate Logic Express and finally to Logic Pro, users are able to open projects and take their work with them as they become more experienced users.
“The point of GarageBand is about transitioning the next generation of artists,” said Paulsen. Guitarists typically have a phobia about working with computers — it’s because of GarageBand that they are becoming more comfortable.”
When users move to Logic Express, Apple includes tutorials on working with GarageBand projects and moving files, helping ease the transition. Because of the depth users can go when users the Logic products, Apple said they don’t expect GarageBand will take anything away from its higher-end products.
“They are complementary,” said Paulsen. “We don’t expect GarageBand to take away from Logic. We want to bring more people to the Mac and we can do that with the power of GarageBand and Logic.”