Consumers have been deluged over the past few years with messaging from computer manufacturers and software makers that the home computer is the center of our imaging lives. With images on the camera, we plug into the computer for further processing, printing or distributing on other media. Pacific Image Electronics is challenging that message with primefoto, a standalone CD burning product that connects to your television and requires no interaction with the computer.
Marketing the product as “snap. click. share.” Pacific Image said the sharing of images with friends and family takes place in the living room, away from the computer. Targeted to the new digital imaging user, the company contends that not all digital camera users are as computer literate as we may think.
“We want to take it all away from the computer,” Pacific Image Electronics representative, Melissa Shih told MacCentral. “We do it all so people can sit comfortably in their living room — that’s how people share.”
Making a video CD is as easy as putting your camera’s memory card into primefoto, according to Shih. Using prompts on the television, primefoto walks the user through the necessary steps to create a video CD including adding a soundtrack or narration for each picture. After the user has chosen all of the options, Shih said it takes about 15-20 minutes to make the CD.
If the user doesn’t want options like a soundtrack they can put the memory card in the primefoto and click copy — the device will then copy the photos and make a video CD without any further input from the user.
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