In a joint release,
Blu-ray Disc Association
announced on Thursday that Apple would become a member of the consortium’s Board of Directors. The Blu-ray Disc Association (BDA) is responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc.
“Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD,” said Steve Jobs, Apple’s CEO. “Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.”
Blu-ray Disc is a next-generation optical disc format being developed for High Definition video and high-capacity software applications, according to information supplied by the consortium. A single-layer Blu-ray Disc will hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data.
Other members on the Board of Directors include Dell Inc.; Hewlett Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi Electric Corp.; Panasonic (Matsushita Electric); Pioneer Corp.; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp Corp.; Sony Corp.; TDK Corp.; Thomson; Twentieth Century Fox; and Walt Disney Pictures and Television.