is using Apple’s iPod as a sales tool at this week’s New York Auto Show at the Jacob Javits Convention Center in New York City. The automobile maker is providing “walk-around” narrations about the features available on its new car models, as audiobook files installed on loaner iPods showgoers can borrow while they’re looking at the new vehicles. Mercedes-Benz USA is also selling the audio books to showgoers who have brought their own iPods, and is selling them on the iTunes Music Store for US$2.95 each — iTunes has walkaround files listed for the
The audiobooks were developed by the MBUSA Training & Education Department, which will donate the proceeds raised by sales of the audiobooks to the Automotive High School of Brooklyn, New York.
Mercedes-Benz USA indicates that audiobooks have been created for the new SLK roadster and SLR McLaren, but those did not appear to have been posted to the iTunes Music Store as MacCentral posted this article.