Quark on Friday unveiled its new corporate logo; a change the company says signifies a shift in the way it works with its customers and the outlook they have for the future. Quark representatives said the company has been working with its customers in many different ways to get feedback and to make the Quark experience more positive.
“We have been going through a company change that’s been very important — that is a change in our outlook and customer commitment,” Glen Turpin, Quark’s director of corporate communications, told MacCentral. “For the past few years we have been holding seminars and using other means to try to open up channels of communications with our customers.”
Turpin said that Quark has been listening to its customers and implementing new programs to satisfy their needs. Pointing to changes like dual activation of its product, educational pricing and free tech support, Quark hopes previous customers will take a look at the company again.
“We have changed so much that we felt it was time to send a signal to the world that if you think this is the company you did business with 10 years ago, then you have to take another look,” said Turpin.
Quark has perhaps been the most maligned company in the software industry over the past few years. Reports of poor tech support and customers feeling like the company didn’t care about them, led the way for competition from Adobe with InDesign.
However, Turpin said the new corporate branding is more that just a new logo; it’s about putting forth a new customer focused outlook.
“It’s not about just changing the look,” said Turpin. “It’s about reflecting externally what has been happening internally and laying the path for everything we are going to do.”
In addition to other features
previously outlined by the company in the upcoming release of QuarkXPress 7, Quark today gave a look at a “composition zones.”
With composition zones, page layout artists, editors and other creative professionals can work on the same page simultaneously and view each other’s changes automatically.
There was no word from Quark on when the new version would be available or what the pricing would be.