The Game Initiative announced Monday that the second annual
Casual Games Conference
will return to Seattle, Wash. on July 13-14, 2006. The conference is aimed at developers, publishers and distributors of casual game content.
The platform-agnostic casual games market is expected to grow to more than US$760 million in 2007, according to one report, said the show’s coordinators. Casual games are attractive to the industry because they can be developed with smaller development teams in shorter development cycles and with lower development costs than PC or console games.
Last year’s Casual Games Conferences attracted nearly 500 professionals responsible for Web, downloadable and mobile games, from as far away as the U.K., Norway, India, China and Australia, said The Game Initiative.