PopXpress is a new chain of stores in the U.K. dedicated to Apple’s iPod and accessories designed to work with the iPod. The first store is expected to open on Nov. 21, 2005, and the company has plans to open more than a dozen stores by the end of next year.
PopXpress CEO Jonathan Cole describes the first store, on Liverpool Street in London, as “a three-story ‘geek boutique.’” In addition to iPods and accessories, the company plans to carry exclusive luxury items such as gold and silver-plated iPod nanos and lanyards.
Cole said his company will open a second store in London’s West End before Christmas.