LCD monitor sales posted substantial gains during the traditional shopping week known as Black Friday, according to market research firm, Current Analysis. Led by falling prices, unit sales of LCD monitors increased by 36 percent year-over-year, the firm said in a recent study.
The study showed that promotional prices for 17- and 19-inch
were less than $150 and $170, respectively. The low prices led the 19-inch LCD monitors to capture 41 percent of all retail monitor sales, up from 10 percent during the same week last year. The 17-inch captured 44 percent of sales, but declined 28 percent from the same week last year, according to the report.
“LCD monitors are hot items, and their recent price point declines are driving consumer demand,” said Current Analysis Displays Analyst, Christian Dias. “While we estimate that bundled sales contributed to 35 percent of all LCD monitor sales for the week of Black Friday 2005, the bulk of sales came from standalone purchases, which is a testament to the strong momentum of the category.”
Proview led all companies for unit sales as it seized 24 percent of the market, followed by Samsung with 20 percent. HP and Gateway tied for third place with 17 percent of unit sales.
Current Analysis said that LCD monitor sales increased by 70 percent year-over-year for the third-quarter of 2005.