Apple’s Web site was the fastest-growing in November among major brands, according to a study by Nielsen/NetRatings.
As reported by
, Apple’s Web site drew 30.8 million unique visitors in November — up 57 percent year-over-year. That compares to 29 percent growth for Google and 16 percent for Amazon.
The growth in Apple’s Web site traffic is attributed to the popularity of the iTunes Music Store and software.