Splasm Software, maker of the iPod video conversion application
are looking for a new name
for their utility at Apple’s behest. Creators of the five best names will receive free Podner registrations.
Podner is a utility that enables users to convert videos optimized for the video iPod using drag & drop. It’s faster than Apple’s own QuickTime Pro movie to iPod conversion, and works with MPEG muxed audio as well.
Podner is a play on the pronunciation of the word “partner” with a Western drawl — hence the application’s cowboy hat icon. It “was the most marketable brand we could come up with and now that it’s off-limits we’re too tapped to beat it,” said Splasm’s Keith Gugliotto in a statement. So Splasm is looking to users for help.
Why the change? Last week Splasm Software
from Apple’s software licensing team requesting the change in order to provide Splasm with a license to display the Universal logo or to list Podner on its Mac OS X Downloads Web site. The name “Podner” allegedly violates Apple’s trademark guidelines, according to the e-mails.