Jeeves the butler, the face of the Ask Jeeves Web site in recent years, took a forced retirement Monday — axed in favor of Ask.com, a sleeker, more advanced search engine, according to a statement from the company.
“The new Ask.com is the culmination of years of innovation, combining the most advanced core search technology with one-of-a-kind tools that make search better,” said Steve Berkowitz, CEO of Ask.com, in the statement. “People deserve a search engine that gives them the tools to get what they need faster, not just a bunch of links on a page. Ask.com takes search to the next level.”
The new Ask.com features include: A redesigned homepage; the Ask.com toolbox, which offers homepage shortcuts to more than 20 search tools, including maps, images, weather, and a dictionary; Ask.com maps, which offer driving directions that combine an AJAX-based interface with a differentiated set of mapping tools to create an easy way to build an itinerary; and an encyclopedia search that uses content from Wikipedia, Houghton Mifflin and Columbia.
“Today’s launch is a pivotal moment in our history, ensuring a well-known and much-loved search engine continues at the forefront of the evolution of the Internet search market,” said Jim Lanzone, general manager of Ask.com U.S., in the statement.
Update: This wire service story has been updated to better reflect features available for the Mac.