is a well-known name in the audio world with its surround sound technology in many of the televisions sold today. At the National Association of Broadcasters show in Las Vegas, Nevada this week, the company was showing off a new technology called Portable Circle Surround Encoder.
This technology is the first portable encoder specifically engineered to prepare 5.1 or 6.0 multichannel audio for recording on two-channel recorders and ENG/EFP cameras, the company said.
In a demo, Executive Vice President David Frerichs played a pre-rendered movie clip using the technology on a Video iPod. The sound difference was as dramatic as listening to 5.1 on your home theatre system and then turning it off again.
While the technology is not in Apple’s iPods, Frerichs said Apple is a company SRS would like to work with in the future.