Avid unveiled Interplay at the National Association of Broadcasters this week in Las Vegas, NV. Interplay is a nonlinear workflow engine that brings integrated asset management, workflow automation and security control into a single system.
Dana Ruzicka, vice president of Post Production Product Marketing, told Macworld that Interplay recognizes over 100 file formats (media and non-media), including the most popular ones like Photoshop, Final Cut Pro and others.
Interplay gives users tools for searching, archiving, viewing, logging, automatic transcoding and dual-resolution encoding. The core Avid Interplay system is a client-server engine that works with any member of the Avid Unity MediaNetwork family. While the Interplay server engine runs on the PC, Avid’s new Media Composer can access the server running on a Mac.
Versioning and collision control are important aspects to Interplay, according to Ruzicka, making sure that roll backs are always possible.
Pricing for the Avid Interplay system, with the Interplay Engine and Access toolsets, begins at $18,000. The system is expected to be available in Q3 2006.